End-to-end design of a new user journey enabling consumer monetisation for a social discovery app.
Devising the product vision and strategy for a social consumer app.
Designing a customer callbacks service to improve retention for users with poor experience.
Designing a new service model for a digital venture.
Building a product roadmap to improve user experience and add functionality to a digital vaccination product.
Taking on scrum master activities to improve the ways of working in a small startup team.
I use my natural strengths in strategic thinking, empathy, and team collaboration to help organisations create inclusive and accessible experiences. My mission is to enable businesses to better serve all users, ensuring everyone can enjoy and benefit from their services. I also design digital experiences that enhance my service design work, bridging the gap between physical and digital spaces.
I have always had a passion for understanding users and solving their problems, particularly those which create greater equity or accessibility for users. Using my broad range of experience from working in different industries and strategic roles, I find data-driven insights and use design thinking to create innovative resolutions to users' most pressing issues.
My unique career path has strengthened and broadened my skillset, all connected by my interest in user-centric problem-solving. Here are the top three takeaways from each experience which have helped shape me as a designer.