Building a product roadmap to improve user experience and add functionality to a digital vaccination product.
Designing a customer callbacks service to improve retention for users with poor experience.
End-to-end design of a new user journey enabling consumer monetisation for a social discovery app.
Designing a new service model for a digital venture.
Devising a channel strategy that maximises user experience and minimises cost to serve.
Increasing awareness of barriers facing UAL students from underrepresented backgrounds.
I use my natural strengths in strategic thinking, empathy, and team collaboration to help organisations create inclusive and accessible experiences. My mission is to enable businesses to better serve all users, ensuring everyone can enjoy and benefit from their services. I also design digital experiences that enhance my service design work, bridging the gap between physical and digital spaces.
I have always had a passion for understanding users and solving their problems, particularly those which create greater equity or accessibility for users. Using my broad range of experience from working in different industries and strategic roles, I find data-driven insights and use design thinking to create innovative resolutions to users' most pressing issues.
To hear more about how I can add value to your project or view my CV, please get in touch on LinkedIn or email. I'd love to connect!